In some instances, you may often be working with images that are rotated from the horizonal/vertical XY axis implied by the PhiMatrix grids and templates, yet still want to find and apply golden ratio points. At present, it’s not possible to rotate the PhiMatrix grids themselves. As a workaround though, for many applications you may […]
About Gary Meisner
Golden Ratio Logo Redesign – CreateTrade
The following is an illustration of how a logo can be redesigned using the golden ratio. CreateTrade came to us with this existing logo: I modified the logo so that a variety of its proportions and dimensions were based on the golden ratio, as shown by the grid lines: The key changes included: Position […]
Design and composition
Easily apply the timeless aesthetics and natural appeal of the Golden Ratio to your creative works in art, architecture, graphic design, logos, product design, photo cropping, and more. “Without mathematics there is no art,” observed Luca Pacioli, author of “The Divine Proportion.” Mathematics is the foundation of the universe, guides our perception and gives us […]
Graphic design
Golden ratios can be applied to achieve a sense of natural balance and proportion that applies to any kind of graphic design. As explained in more detail in the “Design and Composition” post, the PhiMatrix grid can be applied both horizontally and vertically at the same time as a tool in composition. The examples below, […]
Product design
Phi is also used to achieve excellence in the aesthetics of product design, and in more places than you might imagine. Consumer product applications One PhiMatrix user works for a company that designs plastic bottles for the soft drink industry. Note how the indents to the narrow section of the bottle are at golden ratio […]
Logo design
From Renaissance artists of the 1500’s to graphic artists of today, phi is recognized for its ability to give a sense of aesthetic appeal in balance and harmony of design. Product logos represent an image that must make a positive and memorable impact on the conscious and subconscious minds of consumers, so it is no […]
Phi sweeps the awards
The Golden Ratio recently swept the awards in an international photo contest. When you see an attractive face or body your mind is subconsciously recognizing the golden ratio proportions that appear throughout the human form and nature. Our minds are wired to perceive this proportion as natural, balanced, beautiful and aesthetically pleasing. It should be […]
Photo Crop/Composition
PhiMatrix can be used to crop a photo to highlight key elements with golden ratio proportions to give a better sense of balance and composition. This is illustrated in the two tutorials below. Cropping using the Phi grid Start with the original photo sailboat.jpg below: If the Border Size is greater than zero, reduce it to zero […]
Art composition
If Leonardo Da Vinci had a laptop, PhiMatrix might have been his favorite app. See all the golden ratios that appear in “The Last Supper,” both in key features of the room as well as positioning of Jesus and the Disciples in the composition of this great work of art. The Golden Ratio vs. the […]
Matte and frame design
PhiMatrix user quote: “The feature to use Phi for matting is also very useful for photographers like me. It has happened several times that customers, looking in a gallery at a matted and mounted print said: “The layout of this print has something special, but I don’t know what.” “That’s Phi, the natural balance, that’s […]