Easily apply the timeless aesthetics and natural appeal of the Golden Ratio to your creative works in art, architecture, graphic design, logos, product design, photo cropping, and more. “Without mathematics there is no art,” observed Luca Pacioli, author of “The Divine Proportion.” Mathematics is the foundation of the universe, guides our perception and gives us […]
The Golden Ratio in Design, Art and Composition
The golden ratio is a great tool for design and composition in achieving the beauty, balance and harmony found in nature.
Graphic design
Golden ratios can be applied to achieve a sense of natural balance and proportion that applies to any kind of graphic design. As explained in more detail in the “Design and Composition” post, the PhiMatrix grid can be applied both horizontally and vertically at the same time as a tool in composition. The examples below, […]
Product design
Phi is also used to achieve excellence in the aesthetics of product design, and in more places than you might imagine. Consumer product applications One PhiMatrix user works for a company that designs plastic bottles for the soft drink industry. Note how the indents to the narrow section of the bottle are at golden ratio […]
Logo design
From Renaissance artists of the 1500’s to graphic artists of today, phi is recognized for its ability to give a sense of aesthetic appeal in balance and harmony of design. Product logos represent an image that must make a positive and memorable impact on the conscious and subconscious minds of consumers, so it is no […]
Art composition
If Leonardo Da Vinci had a laptop, PhiMatrix might have been his favorite app. See all the golden ratios that appear in “The Last Supper,” both in key features of the room as well as positioning of Jesus and the Disciples in the composition of this great work of art. The Golden Ratio vs. the […]
Web site design
Twitter, Apple and others on the leading edge of the web are applying the golden ratio in their digital presence. As explained in more detail on the “Design and Composition” post, this ratio can be applied to achieve a sense of natural balance and proportion that applies to any kind of design, and web sites […]
Canvases and walls
Composition with PhiMatrix in the physical, non-digital world The PhiMatrix can also be used for design and composition of non-digital projects, such as a canvas or wall. Just create the grid pattern you want and then use the Data Window feature to convert it to the physical dimensions needed for your project. Select the appropriate grid, […]
Architectural design
The golden ratio appeared in architecture perhaps as early as the Great Pyramid of Giza and in the Parthenon of the Acropolis in ancient Athens. Wherever and whenever it first appeared, it has continued to be embraced by architects in harmonizing their architectural designs with the harmony and beauty of creation itself. Below are illustrations […]